This Michael Jackson tribute is pretty unusual in that it features the late pop star moonwalking in LEGO. Bet you didn't see that one coming. Created by Annette Jung from Berlin animation studio Talking Animals, Lego Dance is a 30 second animation of the late king of pop doing the moonwalk and other high energy dance moves.
MJ's silhouette is distinctive in his skinny black trousers, with an open tuxedo, white shirt, spats and a bowed wide brimmed hat. Watch as the much mourned star dances and grooves his way through this quirky and highly entertaining animated short. The Berlin based animation studio behind this video are a group of young graduates from the 'Konrad Wolf' in Babelsberg. They founded the animation studio in 2009.
Key Themes Behind This Trend
- Animation in Unusual Mediums
- An opportunity for businesses to explore artistic and creative expression on unique mediums such as legos.
- Unconventional Tributes
- Developing new ways to pay tribute to public figures and personalities can be a source of disruptive innovation.
- Nostalgic Animation Styles
- An opportunity to leverage nostalgia and memory through the use of animation styles that inspire fond memories.
Where This Applies
- Animation Industry
- Businesses in the animation industry can leverage unconventional materials to create engaging content for clients and audiences.
- Entertainment Industry
- New innovative ways can be developed by businesses within the entertainment industry to pay homage to iconic personalities and figures.
- Marketing and Advertising Industry
- Businesses in this industry can explore creative ways in which they can draw on nostalgia and popular culture to engage with target audiences.
