London-born Dudley O'Shaughnessy is best known as Rihanna's love interest in her music video for We Found Love, but the 23-year-old is well poised to propel his modeling career to new heights with several high profile ads, most recently for British retailer New Look's denim collection with the ad serving as a remake to a popular 1985 Levi's commercial.
Just like the original, the star causes quite a stir in the laundromat, stripping down to his underwear so he can put his jeans in the wash, only this time his boxers carry a colorful cartoon punch as opposed to the original commercial's choice of white.
Telegraph.co.uk posted the video, describing O'Shaughnessy's cheekbones as "unarguably second-to-none," and it's hard not to agree.
What's Driving This Trend
- Striptease Ads
- Disruptive innovation opportunity: Explore unconventional and provocative advertising strategies to capture audience attention and create memorable brand experiences.
- Remake of Classic Commercials
- Disruptive innovation opportunity: Revive and re-imagine iconic commercials from the past to engage with modern audiences and evoke nostalgia while promoting new products or services.
- Celebrity Modeling
- Disruptive innovation opportunity: Collaborate with popular celebrities to enhance brand image and attract consumer interest, leveraging their fame and influence in advertising campaigns.
Who This Affects Most
- Fashion Retail
- Disruptive innovation opportunity: Embrace unconventional and eye-catching advertisements featuring models or celebrities to differentiate the brand and stand out in a competitive market.
- Advertising
- Disruptive innovation opportunity: Experiment with unconventional, provocative, and nostalgic ad campaigns to break through advertising clutter and generate buzz for products or services.
- Media/entertainment
- Disruptive innovation opportunity: Partner with celebrities or influencers to create unique and attention-grabbing advertisements that resonate with audiences and generate brand awareness.
