The Brixton 2013 Spring/Summer streetwear lookbook comes in the form of a playful vintage-inspired video. Brixton is a contemporary label that focuses on fit and fine details. The company decided to join in on the video lookbook craze and busted out a rad reincarnation of its collection.
The carefree and calming video follows a group of young men as they cruise the streets. Each handsome lad is decked out in Brixton duds. Their voyages take them to the beach, a local skate spot and a funky dance party. The music in the background is old school, upbeat and brings the video to life.
The Brixton 2013 Spring/Summer video lookbook is a journey into youth and the trials of young adulthood.
Key Themes Behind This Trend
- Vintage-inspired Video Lookbooks
- Opportunity for fashion brands to showcase their collections in an innovative and playful way through vintage-inspired video lookbooks.
- Youth-centric Marketing
- Opportunity for brands to target youth through carefree and youthful video campaigns.
- Tailored Streetwear
- Opportunity for brands to offer contemporary streetwear with a focus on fit and fine details.
Where This Applies
- Fashion Industry
- Fashion brands can utilize vintage-inspired video lookbooks to showcase their collections in a unique way.
- Marketing Industry
- Marketing agencies can explore youth-centric marketing campaigns through video to target younger demographics.
- Streetwear Industry
- Streetwear brands can differentiate in the market with a focus on fit and fine details in their designs.
