In an effort to continue the standing power of the brand power, Louis Vuitton Presents Exercises In Style highlights the collaborations between the luxury retailer and some of the freshest urban style innovators from around the world.
Featuring a collaboration between Aiko, Retna, and Os Gemeos, the trio have created a number of accessories that are outrageously vibrant in shade and help emphasis a more playful approach to high-end design houses.
The video puts a strong focus on young people, which is something the design house has been doing in recent years, but really kicking into high gear as of late to help bring the brand into the 21st century. It's no wonder that superstar designer Marc Jacobs is behind the magic at the fashion house because things are moving in a much fresher and exciting direction.
What's Driving This Trend
- Luxury Street Style
- Opportunity for luxury fashion brands to collaborate with fresh urban innovators to emphasize more playful high-end designs.
- Youthful Branding
- Creating a strong focus on young people with fashion collaborations to make luxury brands more accessible to younger generations.
- Designer Collaborations
- More opportunities for designers to collaborate with luxury brands to bring new ideas and perspectives to high-end fashion.
Who This Affects Most
- Luxury Fashion
- Luxury fashion brands can disrupt the industry by collaborating with fresh urban innovators and embracing more youth-focused branding.
- Art and Design
- Artists and designers have an opportunity to collaborate with luxury fashion brands to create unique and exciting collections.
- Marketing and Advertising
- Marketing and advertising firms can help luxury fashion brands appeal to younger generations through creative collaborations and fresh branding strategies.
