Wooden Frame Shades

The Shwood Select 2013 Collection is Well-Constructed

The Shwood Select 2013 collection experiments with new shapes, designs and features some badass wooden frames.

The Oregon-based manufacturer is known for pumping out some stellar shades. This season the stylish sunglasses feature a new design. The shades incorporate an aircraft-grade birch wood core that adds strength and flexibility. This collection showcases the variety of woods, shades and grains Shwood has in stock. There are wayfarer, oval and aviator style frames. These sunglasses are chic, unconventional and photograph well. Each pair comes with a sleek leather case and a must-purchase from the collection is the 'Belmont' pair.

Now that the days are getting longer and the sun is reappearing why not pick up a pair of these stellar sunglasses. The Shwood Select 2013 collection is epic, well-crafted and puts a spin on sunglass construction.

Wooden Frame Sunglasses
Innovative utilization of wood as a material for fashionable sunglasses
Aircraft-grade Birch Wood Core
Incorporation of strong and flexible aircraft-grade birch wood core in sunglasses design
Unconventional Sunglasses
Innovation in Sunglass design with unconventional shapes, styles, and high-quality materials

Industries Being Reshaped

Fashion Accessories
Opportunity to innovate fashion accessories by introducing new materials and designs for creating sunglasses like wooden frames
Eyewear
Incorporate new materials to improve the durability, strength, and flexibility of sunglasses materials like aircraft-grade birch wood core
Photography Equipment
Introduces a unique selling proposition by showcasing sunglasses that photograph well which could be capitalized upon in the photography equipment industry.
SCORE
4.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 56%
Activity 78%
Freshness 8%

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