Consumers are accustomed to seeing tea tins that have distinctively serene designs, often in an effort to communicate a sense of relaxation. While many people continue to sip herbal infusions as a way to wind down, Leticia Sáenz Tea packaging seems to have been intended for a livelier group.
LeoLab's flamboyant concept has involved treating the rectangular metal canisters to some very bold text. First, a background of black was chosen for the label of the boxes, which was then accented with extra large type, applied at a tilt and charged with a bright color to denote the nature of the loose leaf variety inside.
Black tea, green tea, white tea, oolong and herbal have are coded by the vivid hues. Leticia Sáenz Tea packaging provides the drinker with more information in smaller and more tidy lettering on the rear.
Why This Trend Is Growing
- Expressive Tea Packaging
- Opportunity for tea brands to use bold text and vibrant colors to express the unique flavor profiles of their products.
- Flamboyant Beverage Branding
- Potential for beverage brands to break from traditional serene designs and embrace bold, attention-grabbing packaging to appeal to a more lively consumer group.
- Color-coded Tea Varieties
- Possibility for tea brands to use different colors to easily identify and differentiate between various types of tea, providing consumers with clear visual cues.
Industries Being Reshaped
- Tea Manufacturing
- Disruptive innovation opportunity for tea manufacturers to revamp their packaging design strategy and captivate consumers with eye-catching visuals.
- Beverage Packaging
- Opportunity for beverage packaging companies to create unique and vibrant packaging solutions that go beyond the traditional serene designs prevalent in the tea industry.
- Print and Design
- Potential for print and design industries to cater to the growing demand for expressive and flamboyant beverage packaging, offering creative solutions for brand differentiation.
