In a very unconventional move from beverage giant PepsiCo, the company released a limited-edition dress to commemorate the release of its calorie conscious beverage Tropicana Trop50.
The company, which owns the fruit juice company, is releasing a healthier alternative, which contains 50% less sugar and 50% fewer calories than its original counterpart. In an effort to promote Tropicana Trop50, the Stella dress was created by British fashion designer Richard Nicoll. The limited-edition dress is 100% silk and is made with a citrus print with an orange back. Unlike the juice, the Stella dress costs a pretty penny (£555 to be exact) and can be bought at Atelier-To-Go.
For those interested in matching their favorite fruit beverage with their outfits, pick up one of these dresses, but hurry because there are only 50 available!
What's Driving This Trend
- Healthy Beverage Alternatives
- Creating limited-edition merchandise in collaboration with fashion designers to promote healthier beverage options.
- Beverage-branded Fashion
- Collaborating with fashion designers to release clothing items inspired by popular beverage brands.
- Limited-edition Merchandise
- Creating exclusive and limited-quantity merchandise items as a promotional tactic for new product launches.
Who This Affects Most
- Beverage
- Opportunity for beverage companies to collaborate with fashion designers to create unique merchandise items and promote their products in a creative and disruptive way.
- Fashion
- Fashion industry can explore partnership opportunities with beverage brands to create limited-edition clothing items inspired by their products, tapping into new customer segments and generating buzz.
- Retail
- Opportunity for retailers to sell limited-edition merchandise items created in collaboration with beverage brands, attracting customers through unique offerings and exclusive products.
