UnderRepped, a brand new clothing company on Kickstarter wants to educate people on who the important role models are with their represent t-shirt line.
Faces and names unfamiliar to the mass public, such as Nikola Tesla and Adolph Rickenbacker, the inventor of air-conditioning and the inventor of the electric guitar respectively, are emblazoned onto super soft, 100% cotton tees. Paul Leonard and his father started this line so that people who want to represent some real rock stars and are sick of overrated celebrities can spark some interesting conversations and educate others on interesting world history.
The prints on the represent t-shirt collection by UnderRepped are embedded within the fabric through a removal ink process, so they will never fade or come off in the wash.
What's Driving This Trend
- Educational-apparel
- The rise of clothing brands focused on educating wearers about historical figures and important role models presents an opportunity for disruptive innovation in the fashion industry.
- Cultural-empowerment
- The UnderRepped represent t-shirt line demonstrates the potential for disruptive innovation in promoting lesser-known historical figures and sparking meaningful conversations about world history.
- Embedded-printing
- The use of removal ink embedded prints on clothing items offers a disruptive innovation opportunity for the printing industry, ensuring long-lasting and fade-resistant designs.
Who This Affects Most
- Fashion
- The fashion industry can explore disruptive innovation opportunities by incorporating educational content and promoting lesser-known historical figures through apparel.
- E-commerce
- E-commerce platforms have an opportunity for disruptive innovation by supporting and featuring clothing brands that prioritize cultural empowerment and education.
- Printing
- The printing industry can explore disruptive innovation by developing advanced techniques, such as removal ink embedding, to create durable and fade-resistant prints on various products.
