Romantic Pastel Photoshoots

The Editorial Starring Xiao Wen Ju for Vogue China is Soft and Serene

The editorial starring model Xiao Wen Ju for Vogue China is refreshingly romantic. Captured in a pristine lofty setting, with natural light streaming through big open windows, the images have an airy quality that complements the pastel fashion perfectly. Outfitted by stylist Bobette Cohn in pieces from the likes of Nina Ricci, Marni, Gucci and Chloe, the brunette beauty is like a modern fairy living in the city.

Shot by photographer Greg Kadel, the editorial starring Xiao Wen Ju for Vogue China is set to appear in the March 2013 issue of the magazine. Showcasing a lovely wardrobe for the upcoming spring season, the ethereal looks were finished with teased tresses by hair stylist Nicolas Jurnjack and a soft flawless face by makeup artist Mariel Barrera

Romantic Pastel Fashion
Opportunity for fashion designers to create soft and ethereal collections for the upcoming spring season.
Airy Photography
Opportunity for photographers to experiment with natural light and capture romantic scenes in a pristine lofty setting.
Modern Fairy Aesthetics
Opportunity for makeup artists and hair stylists to play with subtle pastel tones and create dreamy looks.

Sectors Adopting This

Fashion Design
Designers can take inspiration from the pastel fashion showcased in the editorial to create their own collections.
Photography
Photographers can experiment with natural light and capture romantic scenes in a pristine lofty setting.
Beauty and Makeup
Makeup artists and hair stylists can take inspiration from the modern fairy aesthetics of the editorial to create dreamy looks for their clients.
SCORE
6.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 100%
Activity 92%
Freshness 8%

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