The Free People February 2013 catalog portrays the perfect romantic tone just in time for Valentine's Day. The tale of how boy meets girl is never boring, especially to hopeful (or hopeless) romantics, and that is exactly the route this photoshoot and accompanying video, titled Roshambo, takes. It helps that the lookbook stars a familiar face, Christopher Abbott of the hit HBO show 'Girls.'
Starring alongside model Sheila Marquez, the adorably disheveled actor poses in front of photographer Guy Aroch’s lens. The whirlwind love story is set in Brooklyn and begins with a game of roshambo, which is more commonly known as rock-paper-scissors. Clad in casually chic outfits that the fashion label is known for, the Free People February 2013 catalog will greatly inspire spring style.
What's Driving This Trend
- Romantic Lookbooks
- Disruptive innovation opportunity: Create interactive digital lookbooks that allow users to virtually try on outfits and purchase directly from the catalog.
- Fashion Films
- Disruptive innovation opportunity: Collaborate with filmmakers to create narrative-driven fashion films that showcase clothing collections in a cinematic and engaging way.
- Celebrity Collaborations
- Disruptive innovation opportunity: Partner with popular actors or influencers to create branded lookbooks that appeal to their fanbase and create a sense of connection and authenticity.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Utilize virtual reality technology to enhance the online shopping experience and create immersive virtual fashion shows.
- Film
- Disruptive innovation opportunity: Develop a platform that connects fashion brands and filmmakers, facilitating the creation of cinematic fashion campaigns and advertisements.
- Retail
- Disruptive innovation opportunity: Integrate augmented reality technology into physical retail stores, allowing customers to visualize how clothing items would look on themselves without trying them on.
