The Plein Sud Spring/Summer 2013 advertisements showcase a saturated urbanite background. Model Daniela Braga stands before bright brick walls and garages covered in graffiti, bringing about a gritty cosmopolitan feel for the current line.
Plein Sud has incorporated these underground elements into this collection of seasonal pieces. String one piece bikinis are paired with collared leather crop jackets, strap stilettos, orange string minis and flowing floor length gowns. Photographer Greg Kadel made these items pop with his bright finish and host of vantage points, seen in his intriguing look at Braga from the ground up. Braga channeled the daring look with ease as she stared straight into the camera with a fierce sense of determination.
Key Themes Behind This Trend
- Saturated Urbanite Backgrounds
- There is a disruptive innovation opportunity for camera and editing software companies to create filters and effects that can emulate these colorful urban backgrounds for social media content creators.
- Underground Elements in Fashion
- There is a disruptive innovation opportunity for fashion designers to incorporate gritty and edgy elements into modern designs for a new generation of urban consumers.
- Bright Finishes for Photography
- There is a disruptive innovation opportunity for photographers to experiment with brighter finishes in their work, inspired by the Plein Sud campaign.
Where This Applies
- Fashion
- The fashion industry can be inspired to incorporate urban elements into modern designs, and to appeal to a young, gritty market with a radical sense of style and identity.
- Photography
- The photography industry can look for opportunities to create new services and products to provide a unique look to clients taking inspiration from the vibrant finishes of Plein Sud's imagery.
- Social Media
- The social media industry can be inspired to facilitate a visually stunning take on branding, where a brand's products and services are photographed and showcased against colorful urban backgrounds that evoke a radical sense of charisma.
