The Karen Walker Eyewear Summer 2013 lookbook shows that there is no age discrimination when it comes to this label. Granted, the catalog taps some of the more stylish grannies out there. Teaming up with Ari Seth Cohen of Advanced Style, a street fashion blog that focuses on "the most stylish and creative older folks" in New York, the lookbook stars some of his most favorite finds. They are Joyce Carpati, Linda Rodin, Lynn Dell and Ilona Royce Smithkin, all of whom are aged between 65 and 92.
Channeling their eternal cool as well as the versatility of the shades being showcased, these formidable women strut their stuff in the Karen Walker Eyewear Summer 2013 lookbook. From pink-tinted sunglasses to retro round ones, the collection has something for everyone.
What's Driving This Trend
- Fashion for All Ages
- There is an opportunity for fashion brands to create clothing and accessories that are inclusive of older demographics, as seen with Karen Walker Eyewear's Summer 2013 collection.
- Age-inclusive Marketing
- Marketing campaigns that feature models of different ages can be a disruptive innovation opportunity in the fashion industry, as consumers are looking for authenticity and representation in advertisements.
- Collaboration with Influencers
- Partnering with influential bloggers like Ari Seth Cohen of Advanced Style can provide brands with access to untapped markets and allow for more diverse representation in marketing campaigns.
Who This Affects Most
- Fashion
- The fashion industry has an opportunity to be more inclusive of older demographics and collaborate with diverse influencers to reach untapped markets.
- Eyewear
- Eyewear brands can create age-inclusive marketing campaigns and offer versatile options for all ages, inspired by Karen Walker Eyewear's Summer 2013 collection.
- Advertising
- The advertising industry can disrupt traditional ageist stereotypes by featuring models of all ages in marketing campaigns, resulting in more authenticity and reaching diverse audiences.
