Some people's love of LEGO doesn't fade with age, in fact, for some people, the desire to build structures out of the plastic toys becomes even stronger. To demonstrate the possibilities of the architectural models you can build, LEGO created a 100 foot building made of 500,000 plastic bricks, making it the world's largest LEGO tower, to celebrate their 50 year anniversary.
"Children lent their block-building skills by each fashioning an 8 inch (20cm) section of the massive structure that a crane then hoisted into position,' Truemors says. "No word on how many Legos ended up swallowed or stuck in noses during the tower's construction."
As you can see, the possibilities of LEGO are virtually unlimited...
Key Themes Behind This Trend
- Giant LEGO Structures
- There's an opportunity for creating giant LEGO structures as a tourist attraction, with particular marketability during milestone events such as corporate anniversaries or community celebrations.
- Interactive LEGO Displays
- Businesses can explore creating interactive LEGO displays to engage customers of all ages, using augmented reality to enhance the experience.
- Lego-based Education
- There's potential for integrating LEGO-based education in schools, using the popular toy's tactile qualities to introduce STEM and art concepts in a fun and engaging way.
Where This Applies
- Tourism
- Tourism industry can create unique and innovative experiences centered around giant LEGO-based structures at popular destinations, such as theme parks or museums.
- Retail
- Retailers can explore creating interactive LEGO displays as a way to attract and retain customers, especially families with children.
- Education
- Education industry can use LEGO as a tool in the classroom, offering a hands-on and playful way to teach subjects such as math, science and art.
