The Then and Now e-commerce website offers products for women, men, children and the home. These elements of variety have been furthered by the time periods from which they are offered.
Founder Lian Michelson takes form current collections and past lines, allowing shoppers to get a sense for what's contemporary while also getting the chance to peruse pieces that were released in the past. It also collaborates with Matches, The Outnet and LN-CC, adding to its eclectic manner of operation. Best of all are the discounts that it offers for both new and old items, making it all the more appealing for those in search of both vintage and modern clothing, accessories and interior decor.
What's Driving This Trend
- Retro Resurgence
- There is an opportunity to capitalize on the growing demand for retro and vintage products by offering a mix of old and new items.
- Time-travel Shopping
- The concept of offering both current and past collections provides a unique shopping experience that could be extended to other industries beyond fashion.
- Discounted Diversity
- Offering discounts on both vintage and modern products can attract a wider range of consumers and encourage more sustainable and conscious shopping habits.
Who This Affects Most
- Fashion
- Retro and vintage fashion items are popular and in-demand, and providing a blend of current and past collections presents an opportunity to attract a wider range of shoppers.
- Home Decor
- Introducing a mix of old and new home decor items could appeal to consumers who are seeking unique and eclectic items to decorate their homes with.
- Retail
- Offering a diverse selection of products with discounts on both current and past items could be incorporated in other retail industries, such as electronics or automotive, to attract a wider demographic of shoppers.
