Lingerie looks don't have to be strictly seductive as the Yo Dona February 2013 cover shoot shows. Though model and it-girl Daisy Lowe is undeniably sexy, she also displays a sweetness that many will find equally irresistible. Channeling her inner girl-next-door, she lounges around the house in ensembles that conceal as much as they reveal.
The Yo Dona February 2013 cover shoot was shot by photographer Benjamin Kanarek. The brunette beauty was outfitted by stylist Isabel Moralejo, who pulled pieces such as lacy numbers from Agent Provocateur and a metallic bodysuit from Burberry Prorsum. Surrounded by vintage props, the looks are given a retro vibe. Nevertheless, hairstylist Tanya Koch decided to give her a modern tousled updo while makeup artist Karin Westerlund played with pink lips as though she just rolled out of bed.
Key Themes Behind This Trend
- Sweetly Seductive Lingerie
- Opportunity for lingerie brands to explore designs that balance seduction with sweetness.
- Retro-inspired Fashion
- Disruptive innovation potential in creating modern looks with a nostalgic, vintage vibe.
- Effortless Beauty
- Opportunity for makeup and hairstyling brands to tap into the trend of natural, just-rolled-out-of-bed looks.
Where This Applies
- Lingerie
- Lingerie brands can reimagine their designs to incorporate both seductive and sweet elements.
- Fashion
- Fashion brands can create modern looks with a touch of nostalgia, appealing to consumers seeking retro-inspired fashion.
- Beauty
- Beauty brands can develop products and techniques that enhance natural beauty for an effortless, low-maintenance look.
