The Adidas Original x Jeremy Scott collection is showcased in this avant-garde video, which also delves into the like of the designer himself. Director Nabil Elderkin, who has previously worked with the likes of Kanye and Bon Iver, collaborated with Scott to create a video, which gives you a better understanding of Scott’s creative and artistic inclinations.
As models are seen from various angles, the designer is heard speaking about wanting to make Andy Warhol into a robot. Some of the interesting highlights of the collection include leopard and Mexican dead head prints. The film, which is somber and relaxed, is quite a contrast with the designers otherwise loud and vibrant designs.
Aside from the clothing in the Adidas Original x Jeremy Scott collection, what was most interesting about the clip was his definition of what wings represent. As he explains, wings signify freedom and though it represents a myriad of things depending on the person, it is always an uplifting symbol.
Key Themes Behind This Trend
- Avant-garde Fashion Videos
- Opportunity to create captivating and artistic fashion videos that showcase designer collections.
- Collaborative Filmmaking
- Opportunity to collaborate with fashion designers to create visually stunning and concept-driven videos.
- Symbolic Fashion Collections
- Opportunity to create fashion collections that incorporate symbolic elements to convey deeper meanings.
Where This Applies
- Fashion
- Fashion industry can leverage avant-garde videos and collaborative filmmaking to promote designer collections.
- Film and Video Production
- Film and video production industry can provide services for creating unique and visually stunning fashion videos.
- Art and Design
- Art and design industry can explore the use of symbolic elements in fashion collections as a form of expression and storytelling.
