2012's most searched fashion designer has collaborated with a charity which dedicates its time creating a poverty free world; the Stella McCartney for Comic Relief charity tees are a fun way to drive change to a culture. The t-shirts are designed for Red Nose Day 2013, a United Kingdom based event, where BBC showcases hilarious comedy sketches to raise money. This event happens every two years and has been commemorated onto graphic tees featuring The Beatles, Tommy Cooper and Marilyn Monroe.
The charity was created by Richard Curtis and Lenny Henry in 1985 for the sole purpose of creating a lasting change of the less fortunate in the United Kingdom and Africa. The Stella McCartney for Comic Relief t-shirts are sold at TJ Maxx.
Contact Information
Comic Relief website
Comic Relief Twitter
Comic Relief Facebook
What Makes This Trend Stand Out
- Charity Fashion
- The combination of fashion and charity presents an opportunity to tap into a consumer market that desires to support a cause while shopping.
- Sustainable Apparel
- Creating eco-friendly apparel will coincide with the aspirations of consumers who want to benefit the environment as they make fashion purchases.
- Comedy Philanthropy
- Brands have the opportunity to harness the power of comedy to promote causes, such as Comic Relief's Red Nose Day, that translate into charitable donations.
Sectors Adopting This
- Fashion Industry
- Leading fashion companies can take advantage of consumer desires to support charities by creating sustainable designs that allow the purchase of stylish clothing to also do good in the world.
- Non-profit Industry
- Non-profit organizations can expand their reach by branding unique, and often humorous, events, such as Red Nose Day, that rely on generous donations from communities.
- Retail Industry
- Retailers of fashion and apparel can team up with charitable organizations to make a social impact, and in turn, potentially increase sales of eco-friendly products that socially conscious customers are looking for.
