These fully frozen hotels work with an temperature-based architectural scheme. In place of exotic beach-based getaways has been the rise of winter travel, spurred along by a growing preference among designers for stacked snow and shimmering crystals.
Urban ice inns and glass igloos have been cropping up in the world's colder regions. While the structures are not new to countries such as Sweden and Canada, the growing tourism element is novel. Marketing experts are promoting the new and entirely memorable experience that comes with a stay at one of these locations, even if it is only for a brief trip. Warmth is of course maintained, allowing guests to take in the magical scenery with the comforts of buffets and room service.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 18%
Activity 46%
Freshness 8%
