Merging Fashion and Technology

Vogue: "Let's Get Digital"

Tech-infused fashion is embodying a new lifestyle reality. In recognition of that movement, Vogue wants to get digital. That's the fashion magazine's claim in an editorial feature in this month's U.S Vogue titled, Let's Get Digital.

The editorial expresses the opinion that fashion and function can very easily converge in harmonious style.

Mixing a bit of Logitech with Yves St Laurent, the iPhone with Armani, and Manolo Blahnik shoes with an iMac should not be mutually exclusive events.

Tech-infused Fashion
The convergence of fashion and technology presents opportunities to create innovative and functional clothing and accessories.
Digital Fashion Editorials
Fashion magazines are embracing digital content to showcase the fusion of fashion and technology.
Convergence of Luxury Brands and Tech Companies
Luxury fashion brands collaborating with technology companies can lead to the creation of high-end tech-infused products.

Who This Affects Most

Fashion
The fashion industry can explore the integration of technology to create innovative and stylish products.
Technology
The technology industry can partner with fashion brands to develop cutting-edge wearable tech and digital fashion solutions.
Publishing
Publishing industry can leverage digital platforms to showcase tech-infused fashion through editorials and online content.
SCORE
2.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 48%
Activity 9%
Freshness 8%

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