The Blugirl Spring/Summer 2013 advertisement campaign showcases the saturated work of photographer Angelo Pennetta. Pennetta placed model Josephone Skriver's features in an excessively bright white light, placing a great deal of emphasis upon the brands current collection.
Blugirl's Spring/Summer 2013 line is altogether dainty. The flowing dresses and lace gowns are delivered to customers by way of pastel pinks, light greens and an assortment of peach tones. This airy quality is fitting with the season that it is geared towards, enabling women to take on a coy sense of femininity during the warm months. Skriver has channeled this motif well as she posed in a girlish manner before upscale love seats and large green fronds.
Key Themes Behind This Trend
- Saturated Advertisements
- Opportunities for brands to use bright, vibrant lighting in advertisements to capture attention and create a visually striking impact.
- Dainty Spring Collections
- The rise of delicate, pastel-colored dresses and lace gowns for the spring season, allowing women to embrace a feminine and airy aesthetic.
- Coquettish Posing
- The trend of models adopting girlish poses to convey a sense of playfulness and innocence, creating a relatable image for consumers.
Where This Applies
- Fashion Industry
- Fashion brands can leverage vibrant lighting techniques to showcase their collections in a visually engaging manner, standing out from competitors.
- Photography Industry
- Photographers can explore the use of bright, white lighting to create captivating images that highlight the features and details of their subjects.
- Advertising Industry
- Advertisers can incorporate coquettish posing and playful imagery to appeal to consumers and evoke a sense of nostalgia or aspiration.
