The Dior Homme 2013 film titled 'Underpass' is a poetic and ominous look at the men's collection.
The light and airy video features a pair of male models walking slowly beneath an underpass. The handsome young men adorned in the polished Dior Homme looks appear perplexed. They wander aimlessly throughout the video until eventually they slowly plummet to the ground. The fashion film showcases the tailored and refined pieces found within the 2013 menswear collection and creates a sense of eerie calm. The music played in the background of the short film is instrumental and cryptic. The only verbal elements of the film come from a poetic snippet in the introduction and a subtitle translating to "change is always."
The Dior Homme 2013 film is ambivalent, mysterious and subtly displays the label's sharp suits.
What Makes This Trend Stand Out
- Mysterious Fashion Films
- There is an opportunity for fashion brands to create enigmatic film content to build brand awareness and intrigue consumers.
- Ambiguous Menswear Collections
- There is potential for fashion brands to design menswear collections with a sense of ambiguity to appeal to consumers looking for individuality and uniqueness.
- Cryptic Marketing Campaigns
- There is a potential for fashion brands to create marketing campaigns that are shrouded in mystery to intrigue and entice consumers.
Sectors Adopting This
- Fashion
- Fashion brands can use mysterious fashion films and ambiguous menswear collections to appeal to consumers looking for unique and intriguing fashion products.
- Film and Entertainment
- Film production companies can collaborate with fashion brands to create visually stunning and thought-provoking fashion films that capture audiences' attention.
- Marketing and Advertising
- Marketing and advertising agencies can leverage cryptic marketing campaigns to create buzz and excitement around new and upcoming fashion products and collections.
