Armida Ascano is celebrating the Kanye and Kim baby news announcement with these unexpected rapper expansions.
The rap genre has come a long way from the East Coast West Coast rivalry of the 1990s. Who’d have known that rap music would evolve into such a widespread and influential subculture?
Today, rap culture is perpetuated through large mainstream media channels such as television, radio and even Hollywood movies, but what is catching people off-guard is its permeation into the world of fashion, film and more.
Come join rap enthusiast Armida Ascano as she explores unexpected rap expansions such as Kanye West’s couture clothing lines, ASAP Rocky’s fashion photography, Jay-Z’s dope documentaries, Cassidy’s safe sex endorsements and Bun B’s coloring books.
Armida is Trend Hunter’s Editor and Academy Strategist, as well as the in-house rap expert. Tweet her at @onewomanarmi if you’d like to chat more about rap.
What's Driving This Trend
- Rap Culture in Fashion
- Opportunity for fashion brands to collaborate with rap artists and create unique clothing lines.
- Rap Influence in Film
- Chance for filmmakers to incorporate rap culture into movies and explore new narratives.
- Rap Artists as Entrepreneurs
- Potential for rap artists to venture into diverse industries, such as endorsing products or publishing coloring books.
Who This Affects Most
- Fashion
- Collaborations between fashion brands and rap artists can disrupt the industry and create fresh and innovative fashion lines.
- Film
- Incorporating rap culture into film offers an opportunity to attract new audiences and create unique cinematic experiences.
- Entertainment
- Rap artists entering different industries disrupts traditional notions of what an entertainer can be and opens up new possibilities for revenue streams.
