Masks have never looked so sophisticated or avant-garde as they do in photographer Fredrik Wannerstedt's latest photoshoot. Although it can be construed as a beauty editorial, the face covers essentially hide a lot of the makeup looks. Nevertheless, what peeps through will surely inspire some women. Makeup artist Parie Damni accentuated model Henrietta Hellberg's high cheek bones, bold brows and full lips beautifully.
Fredrik Wannerstedt, who is based in Sweden, focuses mainly on closeup portraits, which is also often used in beauty editorials. Adorned with nets and crystals, it is only natural that Fredrik Wannerstedt would want to zoom in. Finishing the mysterious looks, hair stylist Peter Johansson worked with very high ponytails. Whether let loose or contained in a braid, they were fierce.
What's Driving This Trend
- Sophisticated Masks
- The use of sophisticated masks in photoshoots and fashion may inspire fashion designers and beauty companies to create innovative face covering products.
- Closeup Portraits
- The trend towards closeup portraits in beauty editorials could drive demand for advanced photography equipment and techniques.
- High Ponytails
- The popularity of high ponytails in beauty editorials could spur innovation in hair styling tools and products designed for achieving this look.
Who This Affects Most
- Fashion
- Fashion designers and companies could explore the use of sophisticated masks in their designs, potentially creating a new category in the market.
- Photography
- The trend of closeup portraits in beauty editorials may increase demand for advanced photography equipment and techniques, presenting opportunities for innovation in the market.
- Beauty
- The popular trend of high ponytails and masks in beauty editorials could inspire new hair styling products and makeup lines for a more dramatic effect on consumers.
