Minimalist Windblow Editorials

Kinga Rajzak for Vogue Russia Shows Jil Sander's Spring 2013 Line

The photoshoot starring model Kinga Rajzak for Vogue Russia looks like it was captured more for a lookbook than a magazine. Crisp and minimalist, it focuses on the outfits beautifully. Considering that it is honing in on the Jil Sander Spring 2013 collection in particular, it is no surprise that it comes off as a catalog.

The editorial starring Kinga Rajzak for Vogue Russia was shot by photographer Emma Tempest in studio against a stark white backdrop. Set to appear in the February 2013 issue of the magazine, the collection highlight is particularly exciting considering it was designed by the label’s founder after an eight-year-long hiatus. With a slight breeze in the air, the images are refreshing.

Minimalist Fashion
Opportunities for companies to design and market minimalist clothing and accessories
Catalog Style Photoshoots
Opportunities for brands to create editorial photoshoots that resemble product catalogs
Studio Photography
Opportunities for photographers and studios to experiment with minimalist studio photography

Sectors Adopting This

Fashion
Minimalist fashion brands can benefit from this trend
Publishing
Publishing companies can experiment with catalog-style editorial photoshoots
Photography
Photography studios can experiment with minimalist studio photography
SCORE
4.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 66%
Activity 49%
Freshness 8%

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