Everything about the Vogue China February 2013 editorial is minimalist. From the crisp photography and blank backdrop to the monochromatic wardrobe and slicked back hair. Nevertheless, what better way to greet the new year than with a blank slate. And what better way to advertise that blank slate than with simple style that can easily be built on.
Shot by London-based photographer Josh Olins, the Vogue China February 2013 editorial stars model Suvi Koponen. The Finnish beauty was outfitted by stylist Alastair McKimm in pieces from such labels as Prada. Despite their minimalist nature, the cuts and silhouettes are full of careful details. The looks were finished by hairstylist Esther Langham and makeup artist Sally Branka.
What's Driving This Trend
- Minimalist Fashion
- Disruptive innovation opportunity: Developing sustainable and ethically sourced minimalist clothing lines.
- Monochromatic Photography
- Disruptive innovation opportunity: Creating innovative software or filters to easily transform color photographs into monochromatic images.
- Slicked Back Hair
- Disruptive innovation opportunity: Designing sustainable and eco-friendly hair products to achieve the slicked back hairstyle without harmful chemicals.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Utilizing advanced 3D printing technology to create customizable minimalist fashion pieces on-demand.
- Photography
- Disruptive innovation opportunity: Developing AI-powered photography assistants to accurately replicate the aesthetic of monochromatic photography.
- Beauty
- Disruptive innovation opportunity: Introducing organic and cruelty-free hair styling products that effortlessly achieve the slicked back hair look.
