Spliced Mysterious Womenswear

The Mes Dames A/W 2013 Collection is Monochromatic Gold

The Mes Dames Autumn/Winter 2013 collection is littered with stylish wide-brimmed hats and monochromatic designs.

Mes Dames is a chic Swedish label designed by Lisa Wikander. It is a merge between Nordic aesthetics and the sensual aspects of French fashion. The autumn/winter collection is delicate, structured and full of power pieces for women. The seductive series was inspired by World War II secret service agent Christine Granville. The looks are meant to embody the energy of a young, strong woman while maintaining a sense of mystery. Must-have garments include neutral wide-leg pantaloons, sleek black long-sleeve tees, beige high-collar vests and slim-fit evening coats. The hats from the collection are the real showstoppers and are both flattering and flirtatious.

The Mes Dames Autumn/Winter 2013 collection is a sophisticated debut and does its muse proud.

Monochromatic Womenswear
Creating stylish and minimalistic designs, embedded with uniqueness and simplicity, which can appeal to the modern audience.
Inspirational Designs
Incorporating a story or muse into the garment design can give a sense of meaning to the customer and make the clothing more desirable.
Stylish Wide-brimmed Hats
Incorporating stylish hats as part of a collection can add an additional eye-catching accessory to any outfit.

Who This Affects Most

Fashion Industry
Creating clothing lines that reference historical figures or events can give the product a unique angle.
Design Industry
Designers can take inspiration from historical characters or time periods to create unique and fashionable designs.
Luxury Goods Industry
Combining inspiration from multiple cultures, such as the merger between Nordic and French fashion, can create unique pieces that appeal to a variety of customers.
SCORE
4.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 65%
Activity 61%
Freshness 8%

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