Lacquered Dynamic Menswear

The Pigalle 2013 F/W Collection is Progressively Shimmers

The Pigalle 2013 Fall/Winter men's collection is a refined compilation of avant-garde meets functional fashion.

The label is named after France's red-light district and was donned by a posse of young DJs named 'PainOchoKolat,' a play on a French croissant stuffed with delicious chocolate. Pigalle lives up to its name and is a dynamic brand focused on sleek Parisian streetwear.

The fall/winter collection is full of surprises. Certain themes that run throughout the series include lacquered details on the garments, oversized pieces and pops of color. The looks are European and range in style. The presentation is not meant to be solely cohesive, but to exude a variety of looks that could attract different urban individuals. Big names like A$AP Rocky have already taken a liking to the brand.

The Pigalle 2013 Fall/Winter menswear is a collective effort at creating open-minded fashions.

Lacquered Details
Disruptive innovation opportunity: Exploring new techniques to incorporate lacquered details into garments for a unique and eye-catching fashion statement.
Oversized Pieces
Disruptive innovation opportunity: Experimenting with oversized designs to challenge traditional menswear silhouettes and create bold and unconventional fashion.
Pops of Color
Disruptive innovation opportunity: Introducing vibrant pops of color into menswear to attract a younger demographic and break away from traditional neutral palettes.

Who This Affects Most

Fashion Design
Disruptive innovation opportunity: Developing innovative techniques and materials in fashion design, such as integrating lacquered detailing into garments.
Streetwear
Disruptive innovation opportunity: Pushing boundaries in streetwear fashion by embracing oversized pieces and vibrant color palettes.
Men's Fashion
Disruptive innovation opportunity: Rethinking the norms of men's fashion by incorporating unconventional elements like lacquered details and oversized silhouettes.
SCORE
5.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 84%
Activity 74%
Freshness 8%

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