Streamlined Olympic Sleighs

The BMW M2 2-Man Bobsled Should Draw American Athletes Towards Gold

No matter how much training the a bobsled team does, its work will be in vain if the vessel intended to carry them is not streamlined enough to take advantage of that initial muscle-conjured momentum. The BMW M2 2-Man Bobsled has been designed to ensure that all effort put in will be maintained to the base of the course so that the American team can do its absolute best at the FIBT World Cup and the next Winter Olympics.

BMW worked in collaboration with the USBSF (USA Bobsled & Skeleton Federation) to devise the lightest, quickest and best balanced conveyance that they could. The BMW M2 2-Man Bobsled has a low center of gravity and a sleek shell to minimize wind resistance.

Streamlined Sports Equipment
The trend towards sleek, aerodynamic sports equipment to maximize performance in competitions.
Collaborative Design
The trend towards corporations and sports organizations working together to create innovative products.
Efficiency in Competitive Sports
The trend towards creating maximum efficiency in competitive sports by optimizing equipment design.

Where This Applies

Sports Equipment Manufacturing
Opportunity for sports equipment manufacturers to collaborate with sports organizations to create innovative performance-boosting products.
Automotive Manufacturing
Opportunity for automotive manufacturers to expand into sports equipment design and collaborate with sports organizations to create innovative products.
Sports Performance Analysis
Opportunity for sports performance analysis companies to analyze and optimize equipment design to maximize performance in competitive sports.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 9%
Activity 34%
Freshness 8%

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