The L’Officiel Paris 'Ex-fan des 50s' editorial may be inspired by the 1950s, but there are enough edgy elements thrown into the mix to give it a hearty dose of all things modern. As if combining the contemporary hipster with the retro housewife, the fashion is at once funky and proper.
Lensed by photographer Thanassis Krikis, the L’Officiel Paris 'Ex-fan des 50s' editorial stars model Estelle Yves. The brunette beauty was outfitted by stylist Vanessa Bellugeon. She pulled from the racks of such labels as Marc by Marc Jacobs, Michael Kors, Dior and Carven to create looks that were elegant and youthful. The fun wardrobe was perfected by hairstylist Christos Kallaniotis who concentrated on retro curls and makeup artist Sergio Corvacho who gave her red lips.
What Makes This Trend Stand Out
- Retro-futuristic Fashion
- Combining vintage fashion with modern elements creates the perfect opportunity for fashion brands to innovate and meet the needs of contemporary consumers.
- Contemporary Nostalgia
- Capturing the essence of past eras while incorporating edgy elements creates new opportunities for media and entertainment industries to tap into a younger generation's desires for vintage-inspired content with a modern twist.
- Reviving Classic Beauty Looks
- Bringing retro beauty styles back into the mainstream offers opportunities for beauty and cosmetic brands to reformulate and modernize vintage looks for today's consumers.
Sectors Adopting This
- Fashion
- The fashion industry can explore the creative possibilities of fusing vintage and modern fashion elements to create innovative new looks for consumers who seek timeless style with a contemporary flair.
- Media and Entertainment
- The media and entertainment industries can capitalize on the current trend of contemporary nostalgia by producing vintage-inspired content with modern twists, appealing to younger audiences who crave the classic charm of past eras.
- Beauty and Cosmetics
- Beauty and cosmetic brands can innovate by reintroducing classic beauty looks back into the mainstream, updating them with modern techniques and formulations to appeal to consumers who are seeking a fresh take on vintage-inspired styles.
