Contemporary Cowboy Fashions

The Agnes B. F/W 2013 Men's Colelction Gets Saddled Up on the Runway

The Agnes B. Fall/Winter 2013 menswear collection is an ode to the Old West.

Agnes is a French fashion designer who has always had a keen eye for concepts. Her collections are fun, rugged and maintain a masculine demeanor. Her f/w 2013 line-up features a modern-day interpretation of the cowboy. The curious collection was littered with wide-brimmed hats, patterned bandanas, stalky jackets and cropped vests. The looks were polished, stayed within the concept and were youthful. Highlights included a bright blue suit paired with a matching bowler hat, an emerald green petticoat and an all-brown number with a shearling collar.

The Agnes B. Fall/Winter 2013 men's collection is cowboy chic and is sure to wrangle up the herd this upcoming season.

Modern Cowboy Fashion
Opportunity for disruption in the fashion industry by experimenting with creative and modern takes on a traditional western style.
Rugged Menswear
Disruptive innovation opportunity for brands to create more durable and masculine clothing designs that cater to consumers seeking a more rugged and versatile fashion style.
Western Influences
Opportunity for fashion designers to incorporate western-style elements, such as cowboy hats, bandanas, and boots, into their collections to create new fashion trends.

Who This Affects Most

Fashion
The fashion industry can benefit from disruptive innovation opportunities by incorporating western-inspired elements into their collections and experimenting with new modern-day interpretations of the cowboy style.
Menswear
Menswear brands can strive for disruptive innovation by creating more durable and rugged clothing designs, such as those seen in the Agnes B. Fall/Winter 2013 collection, that stay true to the masculine aesthetic while experimenting with new materials and styles.
Accessories
Opportunity for disruption in the accessories industry by offering a wider variety of western-inspired accessories like hats, bandanas, and boots, to cater to consumers seeking to incorporate elements of western style into their wardrobe.
SCORE
5.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 86%
Activity 71%
Freshness 8%

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