Crisp and vibrant, the Michael Kors Spring 2013 ad campaign almost feels as though it is going to jump right off of the page. The saturated colors give it a sense of life that really captures the essence of the upcoming season. Everything also feels brighter and fresher in spring and the print ads capture that beautifully.
Lensed by renowned photographer Martin Testino, who has been shooting the label's campaigns for 10 years now, the Michael Kors Spring 2013 ad campaign was inspired by the glam style of California. Designer Michael Kors remarks, "We wanted the campaign to highlight the crisp, graphic feel of the Spring collection in bold California colors." Models Karmen Pedaru and Simon Nessman play the handsome couple going on a luxurious trip.
What's Driving This Trend
- Crisp-ads
- Utilizing high saturation and bold colors to make advertisements stand out and capture the essence of the season.
- Glam-california
- Drawing inspiration from Californian glamour to create fashion designs and campaigns.
- Renowned-photography
- Using the talent of experienced photographers to capture the essence of a brand's products or collection.
Who This Affects Most
- Fashion
- Leveraging bold colors and the essence of a season to create fashion collections and advertising campaigns.
- Photography
- Providing opportunities for experienced photographers to showcase their talents and capture the essence of a brand's products or services.
- Advertising and Branding
- Utilizing high saturation and bold colors to make advertisements stand out, and draw inspiration from different areas to create unique campaigns.
