Magnificently Moustached Runways

The Yohji Yamamoto AW13 Show Features Manly Accessories

It is hard to figure out what to pay attention to more when it comes to the Yohji Yamamoto AW13 runway show: the dapper urban fashion or the magnificent mustaches. For some people, the latter will win out. For others, they will see them as they are meant to be seen, a playful accessory to the clothes themselves. Considering how mustaches have invaded the various industries as well as the designer's own impressive fashion hair, it is no surprise that the Yohji Yamamoto AW13 runway show features some eccentric ones.

Unveiled at the Paris fashion week to the delight of many, the Yohji Yamamoto AW13 runway show was entertaining on several levels. Nevertheless, the suits, sweaters and jackets are what really stole the show.

Dapper Urban Fashion
Disruptive innovation opportunity: Explore sustainable and ethically sourced materials for dapper urban fashion.
Magnificent Mustaches
Disruptive innovation opportunity: Develop a line of fashionable and customizable mustache accessories for the fashion industry.
Eccentric Accessories
Disruptive innovation opportunity: Combine technology and fashion to create innovative and interactive accessories for the runway.

Who This Affects Most

Fashion
Disruptive innovation opportunity: Integrate augmented reality into online shopping experiences to enhance customer engagement and improve conversions.
Beauty
Disruptive innovation opportunity: Develop a range of grooming products specifically tailored to maintaining and styling mustaches.
Entertainment
Disruptive innovation opportunity: Collaborate with fashion designers to create immersive and visually captivating runway shows.
SCORE
3.8 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 59%
Activity 48%
Freshness 8%

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