Vintage 40s Photoshoots

The Schon Magazine Last Words Editorial is Retro

The Schon Magazine Last Words editorial features a demure Isabeli Fontana. Described as a "...moody noir shoot...," the pictures are now available in the 19th issue of the magazine.

Supreme Rocket Productions' Andre Birleanu worked with photographer Gustavo Zylbersztajn for Last Words. The two took cues from art director Daniel Burman who opted for retro 1940s motifs. This came to the fore through stylist Renata Correa's incorporation of knee-length dresses, lace shirts and fur shawls.

Exceptional elegant notes shone through via an epic gilded green velvet Gucci dress, showcasing Fontana's figure and penchant for luxury fashion spreads all at once. The way in which Schon released the pictures with prototypical film imagery added a further sense of mystery to the set.

Vintage Fashion Photography
Opportunities for photographers and fashion brands to incorporate retro elements in their shoots.
1940s Fashion Revival
Potential for fashion designers and retailers to create modern interpretations of classic 1940s styles.
Mystery-themed Visuals
Opportunities for marketers and advertisers to utilize a sense of intrigue and mystery in their visual campaigns.

Sectors Adopting This

Fashion Photography
The trend towards vintage aesthetics in photography may present opportunities for fashion photographers and studios to offer retro-themed shoots.
Fashion Retail
Fashion retailers may benefit from offering 1940s-inspired clothing and accessories.
Advertising and Marketing
Marketers and advertisers may incorporate elements of mystery and intrigue in their visual campaigns to appeal to consumers' curiosity.
SCORE
5.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 76%
Activity 87%
Freshness 8%

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