Jeremy Scott is back at it again, this time with the JS Wings Hologram. Reworking the now classic piece of footwear, the JS Wings Hologram has been given a metallic rainbow makeover. As flashy as ever, the sneakers bring a pop of color to the dark winter days.
Recently showcased in the adidas Originals by Jeremy Scott 2013 Spring/Summer lookbook, the JS Wings Hologram is set to hit the market at the end of this month. Although the upper appears to be home to a multitude of hues, the official color code is stipulated to be supplier color, regal purple and black. Complete with a translucent speckled sole and the two signature wings on either side, the JS Wings Hologram are wild.
What's Driving This Trend
- Metallic Rainbow-colored Sneakers
- Disruptive innovation opportunity: Creating metallic rainbow-colored sneakers to bring vibrancy and uniqueness to the footwear market.
- Hologram Sneakers
- Disruptive innovation opportunity: Incorporating hologram technology into sneakers to create visually striking and futuristic footwear designs.
- Translucent Speckled Soles
- Disruptive innovation opportunity: Developing translucent speckled soles for sneakers to introduce an element of surprise and playfulness in the footwear industry.
Who This Affects Most
- Footwear
- Disruptive innovation opportunity: Introducing innovative designs and materials in the footwear industry, such as metallic rainbow colors and hologram technology.
- Fashion
- Disruptive innovation opportunity: Reinventing traditional fashion trends by incorporating unexpected elements like hologram technology and translucent speckled soles in clothing and accessories.
- Sports Retail
- Disruptive innovation opportunity: Offering unique and eye-catching sneakers with metallic rainbow colors and translucent speckled soles to attract sports enthusiasts and fashion-conscious consumers.
