These NYC-inspired plushes are too cool for school! Inspired by classic symbols of the big apple, like an actual big apple, yellow taxis, a Brooklyn Brownstone and the Empire State Building—these Oeuf plushes are made from 100% Baby Alpaca wool.
The cute toys also get points for being a fair trade children’s toy. Oeuf are in a unique partnership with indigenous women of Bolivia to create sustainable wages that enable their children’s schooling.
Alpaca wool is a soft and hypo-allergenic fibre—making it great for children with allergies.
Oeuf, which means egg in French, are a New York-based eco-friendly line that specialize in eco-friendly baby furniture, organic clothing for newborns and fair trade clothing and accessories.
Why This Trend Is Growing
- Metropolis-themed Snuggle Toys
- Opportunity for creating a line of city-themed plush toys inspired by other major cities around the world.
- Fair Trade Children’s Toys
- Opportunity to develop a range of fair trade toys using sustainable materials and supporting artisans in developing countries.
- Eco-friendly Baby Products
- Opportunity to expand into eco-friendly baby products beyond toys, such as furniture, clothing, and accessories.
Industries Being Reshaped
- Baby Toy Industry
- Disruptive innovation lies in creating unique and sustainable toy designs that incorporate elements from iconic cities.
- Fair Trade Industry
- Opportunity to collaborate with indigenous artisans to produce fair trade toys and other sustainable products.
- Eco-friendly Retail Industry
- Disruption can be found in expanding the product offerings to include a wide range of eco-friendly baby products in addition to toys.
