Stratified Kitty Scraping Surfaces

The Catit Senses Scratch Pad Satisfies Your Pet’s Instinc

Let your cat get the most out of its need to scratch by giving it the Catit Senses Scratch Pad.

This cat scratching post is made up of lots of different layers with plenty of texture and little holes that provide your cat with a pleasant sensory experience. The ‘Accu-Pressure Mat’ relieves tension in your kitty’s paws and provides a massaging sensation for its pressure points. The extra thick pad gives your cat the surface type it desires to shred with its claws, and you can also hide little treats within the cutouts to make the scratch pad even more fun for your cat.

The Catit Senses Scratch Pad lets your cat scratch to its heart’s desire.

Multilayered Pet Scratching Surfaces
There is an innovation opportunity for developing different layers and textures that provide your cat with a pleasant sensory experience.
Pressure Point Pet Massage
Developing pet products that relieve tension in pressure points can be a product differentiator.
Interactive Pet Products
Adding an interactive component to pet products could make them more engaging for pets and their owners.

Sectors Adopting This

Pet Products
Innovative cat scratching pads could disrupt the pet products industry and bring in higher sales.
Pet Wellness
Developing pet products that encourage wellness and relaxation could be a disruptive innovation opportunity in the pet wellness space.
Pet Retail
Adding unique and interactive products to pet retail stores could increase customer engagement and sales.
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 29%
Activity 52%
Freshness 8%

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