Botanical Beauty Editorials

The Chris Craymer Vogue China Fashion Story is Dreamlike and Demure

Model Tian Yi stars in the dreamy Chris Craymer Vogue China editorial. Lensed in studio, the model plays the part of an earthy goddess as she pulls off doll-like makeup and a wardrobe of feminine garments and accessories.

Stylist Ida Wang hand-picks Tian Yi’s wardrobe, dressing her in flowing frocks paired with flower embellishment eyewear accessories. Exuding an ethereal air, Tian Yi is demure and ladylike, posing amidst a botanical backdrop and sporting flower-enriched headpieces. From rich crimsons to punchy pinks, the model’s floral headwear accessories complement her pastel tones lips and flushed cheeks.

The Chris Craymer Vogue China editorial graces the Asian publication’s February 2013 issue. Enriched with delicate beauty, this feminine and flower-filled fashion story leaves a lasting visual impression on its readers.

Botanical Beauty
Opportunity for beauty brands to develop botanical-based skincare and cosmetics products.
Earthly Goddess
Potential for fashion brands to create ethereal and goddess-inspired clothing collections.
Flower-enriched Accessories
Disruptive innovation opportunity for accessory designers to incorporate flower elements into their designs.

Who This Affects Most

Beauty
Beauty industry can explore botanical-based skincare and cosmetic products.
Fashion
Fashion industry can create clothing collections inspired by ethereal and goddess-like aesthetics.
Accessories
Accessory designers can innovate by incorporating flower elements into their designs.
SCORE
4.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 74%
Activity 65%
Freshness 8%

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