In a global billboard campaign by AEG-Electrolux for Noise Awareness, AEG has installed billboards with built in decibel meters so that passerbys can see the noise level. The boards have been installed in major European cities like London, Madrid, Berlin and Milan. However there were some interesting observations after these billboards came up. Kids gathered underneath the billboard often started screaming intentionally so that they could see the numbers rise. In another case a nightclub nearby one of the billboards has been publicising how quiet it was even when they were having parties inside. Although the billboards were put up to advertise for AEG-Electrolux's "silent" washing machines the ads are doing much more.
Key Themes Behind This Trend
- Interactive Billboards
- Opportunity for businesses to engage with their audience and create interactive experiences through billboards with built-in features.
- Noise Monitoring Technology
- Potential for the development of advanced noise monitoring technology that can provide real-time data and insights for various applications.
- Behavioral Influence Advertising
- Possibility to leverage psychological factors and design advertisements that influence behavior or provoke specific reactions in the target audience.
Where This Applies
- Advertising
- Disruptive innovation opportunity for advertising agencies to incorporate interactive billboards and creative noise-related campaigns.
- Smart Home Appliances
- Potential for smart home appliance manufacturers to integrate noise monitoring technology into their products and offer additional value to customers.
- Nightlife and Entertainment
- Opportunity to enhance the overall customer experience by leveraging noise awareness campaigns and promoting venues with controlled noise levels.
