That special day in February wouldn’t be the same without the Valentine’s Day cupid and all the associated merchandise.
Cupid, of course, is the god of desire, affection and love. He is known as an instigator of love who shoots his arrow into people to strike them with love. He is also seen as a sign of love as well as an instigator. He comes from mythology and is often portrayed as the son of Venus.
The Valentine’s Day Cupid is the most well-known mascot for the lover’s holiday and is seen on a variety of products from sculptures to underwear to clothes pins. His likeness also pops up in photo editorials around February each year.
SCORE
3.0 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 53%
Activity 29%
Freshness 8%
