Exclusive Grey Scale Editorials

The Harper's Bazaar Korea In Black & White Photoshoot is Dual

The Harper's Bazaar Korea In Black & White photoshoot displays model Toni Garrn within a series of grey scale apparel. This lack of color brings in the January 2013 edition with style, remaining true to a classic look that has displayed a considerable amount of staying power throughout the years.

Stylist Alastair McKimm approved this exclusive black on white editorial. Garrn proved to be the perfect subject as her light blue eyes provided all the shading that was necessary. Garrn's looks were matched by photographer Daniel Jackson's knack for seasonal fashion flair. His up close images of her thick eyelashes and deep gazes were paired with his snapshots of McKimm's thick leather jackets, popped colors, menswear loafers and loose fitting trousers.

Black and White Photography
There is an opportunity for photographers and fashion brands to embrace the timeless and elegant aesthetic of black and white photography in their editorials and campaigns.
Classic Fashion
Fashion designers and retailers can tap into the enduring appeal of classic fashion styles and create collections that cater to consumers looking for timeless pieces.
Monochromatic Apparel
Brands can explore the trend of monochromatic apparel by offering collections that feature clothing and accessories in shades of a single color, providing a sleek and sophisticated look.

Industries Being Reshaped

Fashion Photography
There is an opportunity for photographers and fashion magazines to experiment with black and white photography techniques and create visually striking editorials.
Fashion Retail
Fashion retailers can capitalize on the popularity of classic fashion by curating collections that embody timeless styles, attracting consumers who appreciate enduring elegance.
Apparel Design
Apparel designers can incorporate monochromatic designs into their creations, offering consumers versatile and stylish options for clothing and accessories.
SCORE
4.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 80%
Activity 31%
Freshness 8%

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