It only seems natural that Alima Pure, a mineral makeup company, has come out of Portland, Oregan, the land of the satiric sketch comedy TV show, 'Portlandia.' And even there Twitter account confirms this: in the bio, it reads "From Portland, of course."
The ingredients are ideal for those with sensitive skin because the emphasis is on letting your skin "breathe" (who knew skin could breath?), anti-inflammatory ingredients and simplicity.
Collections include Black Tie Gala, Love Stories, Holiday Kisses and a seemingly convenient set called Travel Eye Brush Set. For those who aren't too into the face powder and heavy eye looks, the brand offers an organic lip balm that contains antioxidants and peppermint oil.
Contact Information
Alima Pure website
Alima Pure on Facebook
Alima Pure on Twitter
Why This Trend Is Growing
- Natural Makeup
- There is an opportunity for other cosmetics companies to create natural makeup products with a focus on using non-toxic, anti-inflammatory ingredients for consumers with sensitive skin.
- Simplicity in Cosmetics
- There is disruptive innovation potential for applying the concept of minimalism to the formulation and packaging of cosmetics.
- Organic Lip Balms
- There is opportunity for cosmetics companies to create organic lip balms that contain ingredients like antioxidants and peppermint oil.
Industries Being Reshaped
- Cosmetics Industry
- There is an opportunity for the cosmetics industry to invest in the production of natural makeup and promote the usage of non-toxic, anti-inflammatory ingredients for sensitive skin.
- Organic Beauty Industry
- There is disruptive innovation potential for the organic beauty industry to expand into creating more natural and non-toxic makeup products.
- Lip Care Industry
- There is opportunity for the lip care industry to invest in the production of organic lip balms that contain ingredients like antioxidants and peppermint oil.
