Perpetual Phone User Portraits

The We Never Look Up Tumblr Depicts the Evolution of Behaviour

The We Never Look Up Tumblr documents a recent phenomenon ushered in five years ago with the introduction of the first ever iPhone by Apple: the perpetually connected individual. With the Internet constantly at our fingertips, it has become almost habitual to see hordes of individuals with their heads' down before, during and even after commuting. Whereas in the past people would be constrained to online access at the home or office, now it is everywhere, anytime.

Put together by a Finnish mobile researcher, the We Never Look Up Tumblr shows how mobile advancements has changed the way people behave. Visual News observes, "Waiting and being alone in one’s thoughts is a dying art, as is the randomness of talking to a complete stranger."

Perpetually Connected Individuals
Opportunity to create products and services that cater to the constantly connected lifestyle of individuals.
Mobile Advancements
Opportunity to develop innovative technologies that further enhance mobile capabilities and connectivity.
Changing Behaviors
Opportunity to understand and adapt to the evolving behaviors of individuals in a digitally-connected world.

Industries Being Reshaped

Technology
Opportunity for technology companies to create devices and apps that address the needs of perpetually connected individuals.
Communication
Opportunity for communication companies to improve and expand mobile networks to support the increasing demand for connectivity.
Social Interaction
Opportunity for social media platforms and online communities to facilitate meaningful interactions in a digitally-driven society.
SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 51%
Activity 51%
Freshness 8%

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