Neon-Notched Cubes

The High Blocks by Rona Binay are Inspired by High-Wire Walker Philippe Petit

The High Blocks is a sophisticated set of toy cubes that will appeal to adults in terms of inspiration and delight children in regards to design. Comprised of 18 oversized wooden blocks, each of which have been notched with differing patterns of lines, the High Blocks can be arranged in various ways depending on what the user desires, creating a visual connection.

Designed by Rona Binay, a designer born in Turkey and based in Brooklyn, New York, the High Blocks were inspired by famed high-wire walker, Philippe Petit. Channeling the balance and risks in life, Binay observes, "This dichotomy brings the childhood and the risks a person has to take during their life together."

The High Blocks were made out of pinewood.

Sophisticated Toy Blocks
The use of high-quality materials and sophisticated design elements in children's toys offers an opportunity for disruption in the toy industry.
Notched Patterns
The application of notched patterns in product design can add a unique and visually appealing element, disrupting traditional product aesthetics.
Inspired by Famous Figures
Taking inspiration from famous or iconic figures in design can create a unique and compelling product, disrupting traditional design concepts.

Where This Applies

Toy Industry
The use of sophisticated materials and design elements in children's toys offers an opportunity for innovation within the toy industry.
Product Design
The use of notched patterns as a design element can disrupt traditional product aesthetics in various industries.
Design and Inspiration
Taking inspiration from famous or iconic figures in design, as done with the High Blocks, can create unique and compelling products within various design industries.
SCORE
1.5 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 27%
Activity 10%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X