Head Bonnet Menswear

The J.W. Anderson Spring/Summer 2013 Line Incorporates Kerchiefs

The J.W. Anderson Spring/Summer 2013 collection incorporates a series of black, tightly fitting bonnets. The gear draws a great deal of attention to the head, especially given the extended bangs that peek out from beneath the pieces.

J.W. Anderson is an Ireland native who aims to draw in style elements that appropriate for both men and women. His intermingling of motifs is apparent in this Spring/Summer 2013 line as he opted for bright pinks, light yellows and bold fuchsia shades. The crop short shorts added to this womanly fashion sense as the male models strutted their calves along the runway. According to the designer, youth subcultures have offered a great deal of inspiration, seen here in the gritty undertones.

Gender-inclusive Fashion
Exploring fashion designs that aim to be appropriate for both men and women.
Head Emphasizing Accessories
Designing accessories that draw attention to the head area.
Youth Subculture Influence
Incorporating gritty undertones inspired by youth subcultures in fashion designs.

Sectors Adopting This

Fashion Design
Opportunities for designing gender-inclusive and head-emphasizing fashion accessories.
Fashion Retail
Introducing and marketing gender-inclusive and head-emphasizing fashion accessories to consumers.
Marketing and Advertising
Developing campaigns that appeal to the influence of youth subcultures in fashion.
SCORE
3.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 71%
Activity 27%
Freshness 8%

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