Lights as Toys

Matt

Get up, close and personal with this flexible and dynamic light design that promises its user a high level of entertainment and fun.

According to the designers, the knitted light object, called Matt, is meant to be moved and played with.

Through the use of an environmentally-friendly energy saving bulb with no heat emission, Matt can be "your friend all the way through long, platonic reading nights."

Matt is designed by the creative llot llove from Germany. It was recently showcased at the Zona Tortona in Milan Design Week 2008.

Flexible Light Design
Disruptive innovation opportunity: Develop customizable light installations that can be moved and played with.
Environmentally-friendly Bulbs
Disruptive innovation opportunity: Create energy-saving bulbs with no heat emission for various lighting applications.
Interactive Lighting
Disruptive innovation opportunity: Invent interactive lighting products that provide entertainment and fun while being functional.

Where This Applies

Lighting Design
Disruptive innovation opportunity: Revolutionize the lighting design industry by incorporating flexibility and interactivity into new products.
Energy Conservation
Disruptive innovation opportunity: Explore energy-saving strategies and develop technologies to reduce heat emission while maintaining lighting efficiency.
Entertainment and Recreation
Disruptive innovation opportunity: Merge lighting technology with entertainment and recreation to create novel experiences for consumers.
SCORE
1.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 30%
Activity 1%
Freshness 8%

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