The Singles Korea Just Bloomed editorial will be featured in the January 2013 edition of the publication. Model Lee Seung Mi is found within a ginormous bed of budding flowers, bringing up spring motifs well before the seasons arrival.
Stylist Hyoeun Sagong added to the blossoming production with airy apparel. Off whites, light pinks, nudes and champagne tones were paired together, enabling Mi to blend in with the light backdrop. Photographer Tae Woo captured the entire set through his intense photos of beams of sunlight, shining through Wi's tresses as she wielded petals, fur scarves and a thick pale boa. Together the team takes viewers to a time that is set in the future, prompting readers to shop for warmer temperatures.
What's Driving This Trend
- Floral Fashion
- The use of flowers in fashion shoots can drive a trend for floral-inspired clothing designs.
- Seasonal Previews
- Featuring upcoming seasonal fashions in current editorial pieces can create anticipation and interest in upcoming trends.
- Nature-inspired Imagery
- Using natural elements like flowers and sunlight in fashion shoots can create a trend for a more organic approach to photography and advertising.
Who This Affects Most
- Fashion
- Fashion retailers can incorporate floral motifs and lighter colors to their collections, potentially opening up a market for this natural aesthetic.
- Photography
- Photographers can create a niche by specializing in producing natural, nature-inspired images like those seen in the Singles Korea editorial.
- Beauty
- Beauty companies can promote products that capture the essence of spring through floral scented perfumes or cosmetics, tying in with the floral fashion trend.
