The year of 2012 has been an exciting one for social media with records being broken left, right and center, all of which have been illustrated in the social media 2012 overview infographic by Fail Whale creator, Yiying Lu.
Facebook, Twitter, YouTube and Instagram are only some of the ways people and campaigns can go viral fast but these social media platforms have also been generating a lot of buzz in 2012. With Facebook acquiring Instagram for one billion dollars as well as obtaining over a billion users; KONY 2012 gaining 100 million views in less than a week, becoming the most viral campaign in history; and Korean pop star Psy's Gangnam Style gaining over one billion views -- these are only a few of the many monumental online moments this past year.
Why This Trend Is Growing
- Viral Marketing
- Businesses can leverage social media platforms to create viral marketing campaigns and reach a large audience.
- Acquisitions
- Companies can explore acquiring popular social media platforms to expand their reach and capitalize on their user base.
- Online Campaigns
- Campaigns can harness the power of social media to create large-scale online movements and gain widespread attention.
Industries Being Reshaped
- Advertising
- The advertising industry can embrace viral marketing to create impactful and shareable campaigns that resonate with consumers.
- Technology
- The technology industry should consider acquiring popular social media platforms to enhance their product portfolios and stay competitive.
- Entertainment
- The entertainment industry can leverage online campaigns to promote movies, music, and TV shows and engage with a global audience.
