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The 'Smartphone Users by the Numbers' Infographic Shows 2012's Growth

The 'Smartphone Users by the Numbers' infographic determines the growth in smartphone owners over the course of the 2012 year. Of the seven billion people in this world, over one billion of them are as of now using smartphones. The usage of smart technology to communicate with one another across the globe has greatly increased in its ability over the past few years.

2012 was a big year for the smartphone industry. Android and iPhone have been major competitors as the two giant enterprises owned by Google and Apple respectively battled it out for market shares; Android technology coming out on top in the United States. With the anticipated release of the new Blackberry from RIM (the occupant of the third market spot) and the recent release of Window's smartphone, it will be interesting to see if 2013 shakes up the top market contenders.

Rise of Smartphone Users
Increased number of smartphone users worldwide presents opportunities for innovative apps and mobile services.
Competition in Smartphone Market
The battle for market share between Android and iPhone highlights the potential for disruptive innovations in mobile technology.
Emerging Smartphone Brands
The introduction of new players like Blackberry and Windows in the smartphone market opens doors for disruptive products and services.

Who This Affects Most

Mobile App Development
Growing smartphone user base creates a demand for unique and innovative mobile applications.
Mobile Devices
Intense competition in the smartphone market drives manufacturers to develop cutting-edge devices with disruptive features.
Mobile Operating Systems
The rise of multiple smartphone brands creates opportunities for the development of innovative mobile operating systems.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 48%
Activity 50%
Freshness 8%

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