The 'PSY and Bieber Face Off' infographic compares the two mega pop princes on their number one YouTube hits. Previously the record holder, Justin Bieber topped the charts with his single 'Baby.' The newcomer, PSY, has recently stolen the spot and reached well over a billion views with Gangham Style.
However, the ultimate deciding factor may be the staying power of these two pop stars. Bieber has released multiple albums to great success whilst PSY has really only had his one major hit. However, this major hit has racked him up quite the celebrity fan club including Britney Spears, Ellen Degeneres, Heidi Klum and the United Nation's Ban Ki-Moon.
If social media is any determinant of popularity, PSY has a while to go before he overtakes the Justin Bieber fanclub.
What Makes This Trend Stand Out
- Pop Prince Rivalries
- Developing platforms that enable fans to create and share infographics comparing different pop stars.
- Youtube Views Wars
- Creating opportunities like a virtual concert for musicians to compete for views online.
- Major Hit Monopolies
- Exploring alternative ways to promote and broaden an artist's collection of music, instead of relying on only one major hit single.
Sectors Adopting This
- Music Streaming
- With the increase in streaming platforms, there is an opportunity to leverage this data to create better insights for fans to generate more graphics like this.
- Social Media
- Developing campaigns that tap into social media, and leverage these channels to increase fan engagement and brand recognition.
- Marketing and Advertising
- Explore ways to better market and support artists that leverage unique hit tracks, helping them to stand out in the crowded market and increase long-term success.
