Get ready to tear up, because the '2012: What Brought Us Together' video takes all of the tragic, scary or simply wonderful moments of the year and presents them as one heartwarming and beautiful glimpse at 2012.
The video is an interesting reflection on how humankind truly came together to grieve the losses of multiple shootings, celebrate the London Olympics and laugh alongside PSY for his 'Gangham Style' dance throughout the year. 2012 was a big year for people all around the world, as many ongoing celebrations and disasters took place.
As one of the most beautifully compiled end of the year celebration videos, the video truly captures the moments, big and small, that affected our year and changed the way we see the world.
What's Driving This Trend
- Yearly Tragedy Compilations
- With the success of the '2012: What Brought Us Together' video, there is a growing opportunity for creating yearly tragedy compilations, which would serve as both a summarization and reflection of the year's events.
- Celebration and Reflection Videos
- Consumers are increasingly drawn toward celebration and reflection videos that showcase the world's ups and downs, providing a sense of closure, hope, and optimism.
- Storytelling Through Video
- Compiling visual stories from the year's events that resonate with people across borders, cultures and languages is a growing opportunity as video technology and social media platforms become more accessible.
Who This Affects Most
- Media and Entertainment
- There is a significant opportunity for media and entertainment companies to capitalize on the growing demand for video content that elicits emotional responses and synthesizes important events.
- Marketing and Advertising
- As storytelling becomes an increasingly popular marketing tactic, brands can leverage the emotional impact of tragedy and triumph compilations to create more meaningful and connective campaigns.
- Technology
- With technological developments, such as increased accessibility to data and the rise of user-generated content, there is an opportunity for new platforms to develop that allow for the collection and presentation of year's events in a more organized and emotionally impactful way.
